Saying goodbye to jargon

Saying goodbye to our favourite jargon isn’t that easy.  A recent chat on the IABC linked in page asked for jargon no one wanted to hear ever again.  Here are just a few examples:

Incentivize, c-suite, granular, customer-centric, innovation, collaboration, creative, low hanging fruit, breaking silos, verticals, blueprint for change, under the tent, run of play, strategic architects, rolldown, scaling, flight risk, thinking outside the box, pick my brain, value-added, leverage, make an ask, reach out, bandwidth, deep dive, drill down, ramp up, onboard[ing], quick wins, tactical execution, think laterally, going forward, socialize, run it up the flagpole, circle back, face time, strategic decision…

And more. Many, many, more.

I think we all agree.  Jargon is a bad thing. And yet, most of us have been guilty at one time or another of contributing to our jargon-filled world. Jargon just sticks.

So, now what? I’m thinking we may need a good exorcism.

Tags: Behaviour change, Communications, Cultural norms