Great idea # 2 – Netflix on building a great culture

An occasional post on a really great idea for internal communications – simple and high impact.

““I will not lie, not cheat, not steal,

nor tolerate those who do.”

All of us are responsible for value consistency.”

What a simple and obvious way to ensure that values are valued.  And that behaviours reflect values.  Well, it may be obvious, but how many organizations do you know where employees are really responsible for ensuring values consistency?

Netflix CEO Reed Hasting’s “Reference Guide on our Freedom & Responsibility Culture”  presents their current best thinking about maximizing Netflix likelihood of continuous success.

I’m a little behind in seeing this.  But thanks my good friend Christine Pietschmann I did.

This deck is one of the best things to cross my desk in a long time.  It’s well worth the time it takes to flip through the 128 slides.  It’s clear.  It’s concise.  It describes the kind of culture Netflix is building and practically what that means for employees and managers on a day-to-day basis.

It describes in a comprehensive way ‘how we do things around here’, why, and what that means for you – if you are already an employee or if you’re considering joining Netflix.  And it has clear implications for you if you are an investor or a customer or potential customer.  No ambiguity.  No gray zone.  No corporate jargon.  No acronyms.

Well done Netflix!  You’ve set the bar very high indeed.

Tags: Authenticity, Best in class, Brand, Code of Conduct, Communications, Cultural norms, Employee communication, Transparency