This blog is about the relationship between organizations and the people who work for them. And, it’s dedicated to the millions of people around the world who go to work every day wanting to do a great job.

Houston. We have a problem!

by Deborah Hinton

“E-mails and Intranet Are Top Communication Methods Used to Engage Employees”.  So reads the headline on an IABC News article.  What?

Recently, I spoke about Gary Hamel’s call to reinvent management.  In the webcast I refer to there, Gary talks about a global study of 90,000 employees around the world that was conducted by Towers Perrin and that showed that less than 20% of employees are engaged.  And, I think this IABC News headline may tell us why.  Or at least part of the why.

It seems that even though we keep saying communications isn’t about pushing messages, we continue to rely heavily on push technology and message sending.

In the world Gary describes.  A world where “obedience, diligence and intellect” aren’t enough to create a competitive advantage, organizations need employees to bring “initiative, creativity and compassion” to their work.  And, that isn’t going to happen because of e-mails and intranet.

How are we creating inspiring places to work? Places where people want to bring more of themselves.

Tags: , , ,

Deborah Hinton Monday, August 30th, 2010
Permalink All categories, Communication, Corporate communication, Internal communication No Comments

Random Posts:

Leave a Reply