This blog is about the relationship between organizations and the people who work for them and the communities they operate in. And, it’s dedicated to the 100s of millions of people around the world who go to work every day wanting to do a great job.

If the US Army is embracing social media, you can too!

Imagine this paragraph from the opening letter to the US Army’s social media policy – Army social media – Optimizing online engagement – written for your organization:

“Social media is constantly evolving, and it is not going away. Soldiers [read – our employees] have always been and always will be our best story tellers –they are the Strength of the nation [read – our business or organization or community]. Social media helps us connect America [read – our customers or donors or shareholders and their families] to its army [read – our business or organization or community] and assists us in reaching new demographics [read – employees or customers or donors or investors, etc].”

The US Army isn’t embracing social media as a nice to have. It’s a critical element of their operational strategy.

If the US Army is embracing social media, isn’t it time you did too! And not as a nice to have but as key to your operational strategy.

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Deborah Hinton Friday, January 13th, 2012
Permalink Change Management, Communication, Culture No Comments

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