Our consulting approach is structured and disciplined to help you think through and create a strategic framework as the first step in your communications planning. We co-explore reality with you to rapidly understand underlying and often hidden drivers of behavior. Specifically we work with you to:
- Understand your institutional or business strategy and the implications from a communications point of view
- Confirm and prioritize the relationships that are most important to your strategy and why?
- Articulate your communication end state – what success looks like for each of these relationships
- Get a deep understanding of the current situation for each of these relationship
- Understand the communication implications – what do you need to do to build and strengthen your most critical institutional relationships
- Identify your organizational and industry plans. Determining if they are potential communication opportunities and threats and understanding their implications for the design of your plans
- Identify the few communication programs that will deliver the most impact and best support your institutional strategy
This upfront thinking is the foundation for the design and implementation of your communication plans…