Business context
- National service business with over 50,000 employees
- Highly competitive industry
- Leaders need to create and activate a high-performance culture
- Employees need to understand & respond to business conditions that are changing radically and rapidly and must execute an ambitious plan – time is of the essence.
Communication Issue
- Management ownership and accountability
- Lack of consistency, persistence, focus
- Effectiveness and reach
Actions
- Design and implementation of the first ever integrated internal communication presented for approval to the Executive including: Establishing corporate-wide communication discipline, enlisting informal networks, improving effectiveness of existing vehicles, establishing new, non-traditional vehicles
The Results
- Executive approval of and support to an integrated internal communication plan
- 70% of employees able to name key strategic pillar without prompts after first month
- Increased the quality and frequency of F2F communication around important business issues and decisions