Business context

  • National service business with over 50,000 employees
  • Highly competitive industry
  • Leaders need to create and activate a high-performance culture
  • Employees need to understand & respond to business conditions that are changing radically and rapidly and must execute an ambitious plan – time is of the essence.

Communication Issue

  • Management ownership and accountability
  • Lack of consistency, persistence, focus
  • Effectiveness and reach

Actions

  • Design and implementation of the first ever integrated internal communication presented for approval to the Executive including:  Establishing corporate-wide communication discipline, enlisting informal networks, improving effectiveness of existing vehicles, establishing new, non-traditional vehicles

The Results

  • Executive approval of and support to an integrated internal communication plan
  • 70% of employees able to name key strategic pillar without prompts after first month
  • Increased the quality and frequency of F2F communication around important business issues and decisions