Business Context
- National telco with $17.5 B revenue and 56,000 employees
- Organization needed to be a much smaller and more agile to compete: the right resources, the right skills, in the right place with the right motivation.
Communication Issue
- How to make clear – The approach as originally described was incomprehensible – 3 programs in two phases
- How to make compelling – This would be the ‘final offer’ but was the next in a series of voluntary separation packages being offered to employees.
The solution
- Simplified the presentation to make it easy to for employees to know there was this opportunity, get the facts, know if they were eligible or not, and what it would mean for them
- Targeted communication
The results
- 5,000 employees took advantage of the program [the target was reached]