Starting with nothing

OK it’s late summer and I’m dreaming and I thought you might like to dream along with me.

Imagine you’ve been asked to help create a Corporate Internal Communications approach starting from nothing.  Let’s imagine this is a service business that has grown by acquisition.  It’s in a highly competitive market about to launch a new business model.  Cross-functional and cross-business collaboration will be critical.

The individual business units have relatively well developed Internal Communications.  But, until now global communications have been limited to the odd e-mail and quarterly conference calls.  There’s no global intranet.  There’s no global newsletter.  There’s no global employee survey.  There’s pretty much nothing at the global level – no systems, processes, tools or tactics.

You’ve got carte blanche.  What’s in and what’s out? I’d love to hear from you.

Update [August 20, 2010]:  Thanks to the gang at CommScrum LinkedIn for your great contribution to this question.

Tags: Behaviour change, Collaboration, Communications, Employee communication, Innovation