This blog is about the relationship between organizations and the people who work for them. And, it’s dedicated to the millions of people around the world who go to work every day wanting to do a great job.

Cultural norms

Not all stakeholders are created equal. Now what?

Not all stakeholders are created equal.”  If you care about the experience of your brand – internally or externally – understanding this lesson is essential.  
Years ago I worked with the office of a global agency here in Montreal.   The single most important communication they had was around the work they got or didn’t get.  The impact of this news was not the same for all employees, clients, suppliers or competitors.  For simplicities sake let’s just look internally.
The news on a pitch comes in, most likely to the partner in charge or another senior member of the team that developed the proposal.  They learn that they either got it, or not. It’s either good news or bad.  Now what?
There are the partners in the local office.  And the partners and execs – peers and superiors – in the agency outside the local office.  There’s the team that worked directly on the pitch, sometimes for months.  There are those who’ve worked indirectly supporting the main team.  And there are those who didn’t have anything to do with it.
This client had no standard way of sharing this news. Employees reported not knowing what was going on.  They’d find out through grapevine or news releases… Or by watching for ebullience or despair on the faces of the partners. If they won the business, a partner  would email everyone to invite them to a celebration – from beer and chips to champagne and caviar depending on the size of the win.  It might be the first time the Montreal team that worked on the pitch heard about it.  If there were team members from other offices they’d find out through the grapevine.  If they lost the business the news would just trickle out.
In either scenario the agency lost the benefit of learning and team building.  And worse the bad news scenario created speculation, confusion and cynicism.  Employees knew that they weren’t trusted to handle the bad news. Leaders were afraid they’d have to answer tough questions and wouldn’t know how.
By working with the partners to understand that all employees are not created equal in relationship to this kind of news we were able to build a framework for this element of their strategy. No matter what the news, good or bad:
  • Partners would inform each other immediately – face-to-face or by text or by email – of the outcome.
  • Employees directly involved on the pitch, in the office and in other offices, would also be informed as quickly as possible and ideally in a face-to-face meeting [conference call or Skype if necessary because of the schedules of the partners] with a chance for them to learn the outcome and discuss the implications for the team.  This meeting would be relatively short.
  • Other employees – depending on the size and nature of the news and it’s implications – would either receive an e-mail [while the pitch team was in their meeting] inviting them to a small group meeting with their partner, or to gather with the pitch team for a celebration or mourning
  • Peers and colleagues outside the office would be informed as appropriate after that
  • The partners and pitch team would create opportunities for debriefing and learning within the days following the news.
The result. The partners gained confidence – they knew what they had to do and got better at delivering the bad news – were able to build trust relatively quickly.  This was only one small element of the work we did together, but by the end of my mandate there was a strong sense of one team building business momentum.
The approach was pretty simple, but it did mean thinking about the announcement from the point of view of different employees.  It also meant implementation with no exceptions or excuses.
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Deborah Hinton Thursday, May 23rd, 2013
Permalink Communication, Culture, Management No Comments

“We didn’t know…” Now what?

Two very different stories, and the same response – “We didn’t know…” – were in the news this week.

The first was very close to home.  Just down the street, in fact, where last week the “Truth and reconciliation committee national meeting” was being held here in Montreal and where victims of  the residential school system broke 150 years of ‘silence’ to tell their stories of mental, physical and sexual abuse. How could we not know?  And yet we didn’t. Now we do.

The second was very far from home and yet as close as your closet.  Nearly 400 workers at a textile factory in Rana Plaza near Dhaka, Bangladesh died when their building collapsed.  Numbers may grow even higher since it is estimated nearly  2000 people were believed to be inside on Wednesday morning when the building crashed in on itself and the people that worked there.  For a very compelling interview check out CBC Day 6].  How could companies not know that these health and safety violations were being perpetrated within their supply chain.  And yet they didn’t.  Now they do.  And so do we.

One thing that is true is that once you know you can’t go back and perhaps that’s the dilemma. That’s what makes it easier to look the other way?  Not to ask enough questions.

But, now that we do know there are two questions that we need to be answer:

  1. How could we not know?  How, where, and when did communication break down?
  2. Now we know, what needs to happen so these human rights violations never happen again? What role can communication play?
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[For more on this see related posts:  Learning from the Vatican part 1part 2, and part 3]

 

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Worker health and safety and you

It’s a shocking fact that according to Canada’s health and safety website, “… every year work-related injuries and diseases cause nearly 1,000 deaths” in Canadian companies and organizations.  That is nearly 3 work related deaths per day!  That’s in a country with a relatively small population and well-publicised and enforced worker rights.

So, even though the two recent worker disasters in Bangladesh:

  • a fire killed at least 112 garment workers at Bangladesh’s Tazreen factory who were locked in
  • the building collapse at Rona Plaza that has reportedly killed nearly 400

The question remains what is the real cost of fast fashion and our seemingly insatiable demand for stuff? How many Bangladeshis are dying as a direct result of health and safety issues that could and should be changed?  We don’t know.  What we do know is that these deaths are avoidable.

Time to think about the impact of the story of stuff on workers…

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What does health and safety and workers rights look like in your organization? Your supply chain?  What role can we, as leaders and professional communicators, do to change this very human disaster? 

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Deborah Hinton Monday, April 29th, 2013
Permalink Culture, Union, Work, Workplace No Comments

Innovation. You gotta be a little bit crazy!

Looking back to an Apple ad from 1997 for a little inspiration.

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Where are the “crazy ones” in your world? “The misfits? The rebels? The trouble makers? The square pegs in round holes? The ones who see things differently?” Where are the people crazy enough to change the world in your organization?

What are you doing as an institution to support and encourage their crazy world changing ideas?  If you’re looking for innovation, this may just be what it takes.

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Deborah Hinton Thursday, April 25th, 2013
Permalink Change Management, Culture No Comments

Telecommuting. The promise and the reality.

“We need to be one Yahoo!, and that starts with physically being together.”  

What? With that short message to all employees last week Yahoo opened the door to some pretty strong feedback from the blogosphere. Immediate reaction from outside has been pretty negative. And, one can imagine even stronger negative reaction from affected employees.

I think we can safely assume Yahoo has strong business reasons – beyond what was stated in the employee memo – for making what is a very bold announcement. From the business side of things, we know we’re never going back to 40 hour work weeks so one might wonder how Yahoo is going to pull this off.  And in the coming days and weeks the implications of the decision on the business will be clearer.

In the meanwhile, let’s take this opportunity to think about telecommuting – the promise and the reality of telecommuting from an employee point of view.

Social technologies have made it easier and easier to work where, when and how we want.  And that can be a very good thing.

But, is the choice of where, when and how to work really our choice? When you’re accessible 24/7/52, are you expected to be available 24/7/52? I certainly know of organizations where that is the expectation no matter what any handbooks say.

Are your human relationships – work, family and friends – enriched or diminished by the technology? 

Is it easier or harder to get/be part of teams working to create meaningful outcomes for yourself, your organization, your community?

The Yahoo! policy, opens up the opportunity to think about the kind of places, choices and ways of working employees really want.

It’s just not as black and white as the initial reaction would have it.  What do you think?

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Deborah Hinton Monday, February 25th, 2013
Permalink Culture, Work, Workplace No Comments

“How do we shut Twitter off?”

Reportedly this was a question asked by a senior marketing executive at HMV when some head office employees went rogue on Twitter after learning they were losing their jobs.

Here are my questions:

  1. Given the importance of social media today, how responsible is it for senior executives not to have even a basic understanding of what social media are? How they work or don’t work?  Isn’t it time for executives to get online and start partipating in the social media revolution? [BTW I would ask the same thing of concerned parents whose children will inevitably be on social media]
  2. Will your culture protect you from rogue employees if/when the going gets tough?  If not, what needs to change.
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Deborah Hinton Thursday, January 31st, 2013
Permalink CEO, Corporate communication, Culture, Workplace No Comments

Building practical institutional wisdom

The psychologist Barry Schwartz, says in his fascinating TED Talk from 2009, that any job that involves working with people is moral work. It’s hard to imagine any institutional work that isn’t moral work.

According to Schwartz moral work depends upon practical wisdom. Building the reflex to know and do what is right is practical wisdom. But, he also says this skill is destroyed by the over reliance on rules and incentives. Since so many of our organizations are so rules and incentives oriented this can’t be a good thing.

How does your organization encourage moral skill and moral will? How well are you doing in building practical institutional wisdom?

For some inspiration, and some practical approaches to building moral capacity, check out Schwartz’s talk: 

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With thanks to the Charter for Compassion and Marilyn Turkovich for bringing this TED Talk to my attention.

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Deborah Hinton Monday, January 14th, 2013
Permalink Culture, Work No Comments

Tilting at windmills – The transparency, authenticity challenge

There has been much written, especially since the financial crash of 2008, about how institutions and individual leaders need to be transparent and authentic.  And, there’s been at least as much written by communication professionals and leaders about how difficult this is to achieve. Are we just tilting at windmills? Let’s take a closer look.

The underlying assumptions:  Institutions and leaders can be either

  1. authentic or not.
  2. transparent or not.

The first assumption.  Every decision or action is a reflection of who and what they are; their fundamental values. How could an institution or individual be other than what or who they are?  We might not like what we see, but it is always authentic:  good, bad or ugly.

As communication professionals and leaders this can be hard especially where our values are in conflict. The best we can do for ourselves and our organizations:  Face reality.  [see below]

The second assumption.  There are two possible reasons for not being transparent.  It’s:

  1. a conscious decision designed to hide reality [there are different ways to do this - spin, black out - but these are for another post] or
  2. unconcious.  Leaders simply don’t know they aren’t being transparent and/or don’t want to know how to be transparent.

In the former, where there is a conscious decision to be opaque, then as a communication professional or leader this will be a question of whether this is in conflict with your values or not. If you find yourself in this situation, you probably need to ask yourself if you can live with the lack of transparency. There is nothing you can do to change this situation.

In the latter, it’s about not knowing what they don’t know. As a communication professional or leader this is where there’s a real opportunity to raise awareness, educate and build approaches to ensure transparency.

Conclusion. This is the transparency and authenticity challenge. We need to face reality sooner than later. The only situation where a communication professional or leader has any chance of changing things is where their organization or leadership may want to be transparent and don’t know how. Then there are two questions we need to ask ourselves:

  • How to find out if they really do want to be transparent?
  • Do we have what it takes to help them get there?

Otherwise we will certainly continue to find ourselves tilting at windmills: Exhausting ourselves and our organizations.

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Beware: Manipulation mania

“Make employees feel they are doing something meaningful.”

“Have and show faith and trust in your team.”

As leaders and communication professionals this is the kind of advice we get. It comes regularly and it comes often.

There’s something deeply wrong. We want to build healthy sustainable relationship with employees. But taking this advice is almost certainly going to kill the relationship. Let’s take a closer look.

First, the work employees do is either meaningful to them or it isn’t.  If we’re ‘making them “feel” that it is, we are manipulating them.

Second, we either have faith and trust our teams or we don’t.  Having and showing faith and trust in our teams when we don’t is also a manipulation.  This time we’re manipulating ourselves.

Neither of approach is sustainable.  And neither is good for relationship.

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There’s a manipulation mania out there. Beware.  It’s a bad thing?

 

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Deborah Hinton Monday, November 19th, 2012
Permalink Communication, Culture, Internal communication, Management No Comments

Employee involvement. It’s not magic!

It’s coming up on that time of year again. Year end results. Launching new strategies and plans – for brands, for products, for businesses. The big employee event. And, maybe an employee campaign.

A recent article in the Globe and Mail, “A question of engagement: do you employees want to come to work?” got me thinking about this. According to the report, 67% of Canadian employees aren’t engaged. They would rather be somewhere else, doing something else than coming to work. The article goes on to make two important points:

  1. An engaged workforce isn’t necessarily a happy workforce. [think about nurses - super engaged, but given their working conditions not so happy]
  2. An engaged workforce isn’t necessarily a productive workforce. [it may be a contributing factor, but just one of many]
Wow!  That’s worth re-reading!
Now, with those two conclusions in mind, let’s take a closer look at the annual employee launch/celebration event and ask: Why?
Behind all the fanfare and excitement we as leaders and communicators have made a couple of assumptions. First that a happy workforce ['cause these events are designed to make sure we all leave happy] is an engaged workforce. Second, that if our workforce is happy they’ll be more productive.
Ouch! It gets even worse. “The CEO gives his big rousing speech,” Dr. deCarufel says, “everybody gets a T-shirt and a baloon and eveyone’s excited – for a week. It might create engagement, but that ultimately gets swamped by other factors.”
This creates a big discrepancy between the world we are selling employees at these events and the world they live in.
Wouldn’t we be better off spending the time, energy and money [and we're talking big money] that we would otherwise spend on these annual employee events and campaigns to design and implement employee strategies that will support them:
  • in knowing what they’re expected to do and how that work contributes to the overall ‘customer’ experience
  • in having what they need – information, tools, workspaces – to make it easy for them to do their jobs well
  • by developing leaders that know how to listen and to respond as well as to tell and motivate.
And, if a big annual employee event helps support all that then let’s do it.
It isn’t magic!  Heck even magic isn’t magic!
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Deborah Hinton Tuesday, October 23rd, 2012
Permalink Communication, Culture, Internal communication, Work, Workplace No Comments