Why communication fails

The other day I ran across a question on an on-line discussion group for people in Organizational Design and Training: “Why do you think communication fails in organizations?” If you’re tempted to say “good question” think again. It is, I think, a bad question.  Bad because there is no such thing as “communication” in organizations, only particular people trying to make themselves understood in particular ways for particular purposes in particular circumstances. The question “why do you think communication fails in organizations” invites mistaken one-size-fits-all answers: sales never listens, people are too sensitive, too little too late.  It would be nice if there was a simple answer. Unfortunately, there isn’t, which means the next time you want to “communicate” you’re going to have to do the inescapable hard work of figuring out precisely what you want to say to whom for what purpose. If this is a formula, it certainly isn’t a simple one, which is perhaps why “communication fails in organizations.”

And now you know what you have to do if you want success.