Navigating Public Discourse: A Framework for Organization
In today's polarized climate, organizations are increasingly expected to address social and political issues.
A 2023 Weber Shandwick study found that 65 percent of employees say companies have a responsibility to speak up even if the issue is sensitive or controversial.
This expectation places businesses in a challenging position, balancing stakeholder expectations with potential risks. To support organizations in navigating some of these choppy waters, Hinton & Company has developed a Policy Statement Framework.
Our six-step framework, featured in our upcoming ebook "Building Bridges: Breaking Through Polarization in the Workplace," includes:
Core Values and Relevance: Align with your mission and values.
Risk and Benefits Evaluation: Analyze potential impacts on reputation and stakeholders.
Stakeholder and Impact Analysis: Consider all affected parties and peer positions.
Authenticity Test: Ensure credibility to comment on the issue.
Communication Strategy: Develop clear, appropriate messaging across platforms.
Monitor and Adapt: Track responses and be ready to adjust your approach.
Having a structured approach is crucial, but more important is creating an approach that works for your organization.
While consumers want brands to “solve society's problems,” caution is warranted: 64% of consumers would boycott a brand based on its stance on social or political issues.
As workplace polarization grows — 42% of U.S. employees have experienced political disagreements at work — this framework becomes increasingly valuable for creating a more inclusive and resilient organizational culture.
Our upcoming ebook will provide deeper insights and additional tools for breaking through workplace polarization.
In a world where employees believe it's critically important for their CEO to respond to challenging times, the question at times isn't whether to engage, but how to do so effectively and authentically. In the meantime, feel free to download the framework.